Best marketing tools for your business in 2019

In the year 2019, it’s time to recognize the latest trends among new marketing tools. Marketing continues to change and what worked in 2014 may not work in 2019. Be in the trend and get a competitive advantage by choosing the best marketing tool!

What is a marketing tool you need to use? We offer you to find out more from the top rating and choose a tool of marketing for your business in 2019.

1. Chat bots

Chat bots and live chats are not a new technology. However, we are definitely seeing a change in how they are used from a marketing point of view. Have you seen chat bots when visiting websites? Clients are much easier to chat with chat bots online than send emails or call a representative. The advantages of using chat bots:

• Online support 24 hours a day
• The user receives an instant response
• Chat bot answers simple questions
• Simple communication
• Quick resolution of complaints
• Detailed and expert answers
• Friendly and affordable communication.

Implementing 'live' chat provides better customer service and increases the likelihood of making a purchase on the site, through simple communication with your team.

2. Interactive video content

Video marketing tends to grow over the years. But in 2019 we will see additional changes in the way video is consumed. It’s about interactive videos. During video playback, users can view the entire area by clicking the navigation button in the upper left corner of the screen. The idea behind interactive videos is to increase user engagement.

3. IGTV

Have you heard of IGTV? This is a separate application owned and managed by Instagram. The IGTV concept was specifically developed for mobile devices and launched in June 2018. This application is similar to YouTube. One of the main differences is that all videos are vertical, as they are made for phones.

Video content is played immediately after opening the application, similar to how the video would play if you turned on the TV in your home. With the advent of IGTV, world-class marketing teams began to create more video content adapted for mobile resolution.

You must also follow your consumer. If your target audience and current customers are using IGTV, you need to do the same. Since the platform is new, you can get ahead of the game right now by using the application and creating more content for it.

4. Advertising on Facebook and Instagram

Paid advertising in social networks is not new but the trends are definitely changing. In fact, 31% of brands on Instagram currently use ads. This number increased from 24% in 2017, 12% in 2016, and only 4% in 2015.

The volume of advertising on this platform has grown almost eight times in just four years. Since Facebook owns Instagram, advertising campaigns of both social networks are managed on the same platform.

This format greatly simplifies the creation of advertising for the target audience, based on its needs. The types of ads that can be placed between Facebook and Instagram also vary. Companies can test these formats to see what gives them the best results. What does this mean for you? If you are currently using other social networking platforms to advertise, you may want to consider switching to social media marketing.

5. Beacon Technology or Beacon

The beacon technology is similar to GPS but it is not so complicated. Businesses use beacon technology to attract customers, especially in retail stores. Here is how it works. First, companies should encourage their customers to download their mobile apps.

After the application is installed on the user’s device, it will track its location. When the user of the application passes the beacon in the store, the company knows exactly where the customer is in this store. Then the brand can send the user a push notification related to what they are looking at.

If you have an e-commerce platform, you can place beacons in public places that are relevant to what your company offers. You can then send targeted push notifications when users of the application are in close proximity to these beacons.