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Why Is Over Optimizing Your Website Bad?

Last Updated On Sunday, Apr 9, 2023 | Written By - Mudit Jain


Why Is Over Optimizing Your Website Bad?

Drinking water is good, but drinking too much water also brings a lot of health issues.

Too many good things never make the best thing; it often comes out as a bad one. In a similar way, over-optimizing your website is actually harmful. When you are stuffing your website with focus keywords, you might not know that you are actually harming your site.

Now, you might be thinking that making your website search engine optimized is actually helping your site to rank higher on the search engine result page, then how can it affect your site badly.

Here, in this article, we will talk about. Before getting into the reason, let’s get a clear idea about what over-optimization actually is.

What Is Over-Optimization?

It basically is the practice of going through too many SEO improvements. Here, the improvements are made to a point where they start to ruin the ranking ability of the website. You are actually doing all the usual SEO good stuff, but at the same time, you are jacking it up too far, and things go downhill.

If you want to know more about over optimization, you can download a lot of tutorial content pieces from for free.

Why Is Over Optimizing Your Website Bad?

Now, we will talk about over-optimization in detail and also how it affects negatively. You are over-optimizing your website if you are doing the below-mentioned things.

  • You have stuffed keywords after keywords into the title elements of each page.
  • Keyword-rich and overly lengthy URL strings.
  • Backlink profiles that do not have a single high-quality “editorial” link.
  • Pages are filled with “SEO’d” content pieces, which were never intended to be a focus for the audiences.

If you are keeping yourself up-to-date with the latest Google algorithms, you might know that Google has started penalizing those websites that are performing over-optimization.

It has already started deindexing all those web pages that were stuffed with keywords and spammy backlinks. Always remember that Google or any other search engine always focuses on providing the most relevant answers the audiences are searching for.

You might get a higher ranking by making your website too SEO optimized, but it will not last long. When the visitors will not be able to find the relevant answer and will leave your site immediately, it will increase the bounce rate.

You might trick the search engine crawlers, but you can not track your visitors. As soon as search engines find that the visitors are not getting what they are searching for, they will automatically stop showing you on the top search results of the SERP or search engine result page.

Signs Of Over-Optimizing Your Website

After going through the article till now, you might have already decided to stop over-optimizing your website. Now the question comes, how will you know that you are over-optimizing your website.

Here are some signs that will help you understand whether you are over-optimizing your website or not.

  1. Keyword-rich anchors for internal links.
  2. Non-relevant Keywords.
  3. Pointing all external and internal links to the top-level navigation pages.
  4. Using more than one H1s on a single page.
  5. Linking to toxic sites.
  6. Keyword stuffed footer.
  7. Non-branded, keyword-dense URLs.

FAQs (Frequently Asked Questions) :-

When it is about something that you do not know, only going through a single article is not going to get you all the information. That is why we are also answering some most common questions that you might have in your head.

Q1: Why Is Over-optimization Bad?

In this article, we have already discussed it in detail, along with how you will find out. Still, for your reference, we are again briefing about that.

Over-optimizing always comes with stuffing too many keywords and linking to toxic sites. It eventually decreases the quality of your site and does not offer relevant information to the visitors. As a result, the search engine penalizes the sites.

Q2: What Mistakes Should You Avoid While Optimizing The Website?

When you are doing SEO for your website, you need to ensure that you are avoiding the following mistakes.

  • Choosing the wrong keywords.
  • Duplicate content.
  • Ignoring GMB listing.
  • Poor loading time.
  • Using black hat methods.
  • Considering link building optional.
  • Forgetting mobile users.
  • Missing quality links.

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