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How to Use Videos to Promote Businesses

Last Updated On Sunday, Apr 9, 2023 | Written By - Mudit Jain


How to Use Videos to Promote Businesses

Video marketing has become one of the most important tools to promote a business since the benefits it provides are endless. Videos are said to engage users and increase organic traffic to 157%, which is one of the main reasons why they are so popular and can be found on almost all platforms now, including Facebook and Twitter.

A lot of business have turned to video marketing since it has a better reach. It is believed that social media videos create 1200% more shares than text and images. This number is enough to show the power of videos.

While you can upload videos on different platforms, you should still know how to send YouTube videos as YouTube is still the #1 video hosting platform and is now considered to be the #2 search engine as well.

Video marketing has several perks. According to reports, businesses that have put up a video on the landing page increases a 53% chance for their website to show up on the first page of the search engine. Other than that, user engagement is also said to increase by 22% thanks to videos.

How To Use Videos to Promote Businesses?

There are a plethora of ways to use videos and promote a business. Some of the most common ways of doing so are:

  • Giving a product review in a video.
  • Showing how to use a product or service.
  • Announcing promotions in a video.
  • Interacting with customers through videos.
  • Showing customer testimonials.
  • Introducing products and company history via storytelling.
  • Going live on Facebook to engage with customers.

These are only a handful of ways in which businesses do promotions, the way videos can be made and used depends upon the type of customers a business has. For example, if a business deals in making products then they should make relevant videos which are speaking about their products.

They can make a video of the production process which incorporates small flashes showing how the product is made and what materials are used. They can also make a video of how to use the product or the problem it solves.

Some Effective Ways Of Using Videos To Promote A Business :-

The most common idea that businesses think of regarding video sharing to promote their business is by using Youtube. However, technology has evolved and businesses need to turn their attention to other sharing methods too. We speak of sharing and uploading Youtube content on other platforms as well.

Upload On Facebook: Several researchers have quoted that videos that are uploaded on Facebook’s own database are said to have ten times more reach than videos shared via Youtube.
How to Use Videos to Promote Businesses

The reason for this is because Facebook uses an algorithm that prioritizes its own videos compared to videos shared from other platforms. So, videos shouldn’t be shared but uploaded on Facebook.

Emails: Emails are normally known for exchanging texts and pictures. However, including videos in the emails can do wonders. An email that used ‘VIDEO’ as the subject line can help boost the open rates. (Open rates is referred to how often an email is opened on the receiving end).

Adding a single video in the email body is said to increase the click through rate by 96% which is a huge plus point if a business wants to increase engagement.

Upload On Youtube: YouTube is a platform that requires no introduction as it is the largest video search engine in the world. On an everyday basis, more than 500 million hours of videos are watched on YouTube. Hence, it serves as a great platform to share video content and promote your business

So give videos a try and see how they benefit your business.

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