Are you currently struggling to gain more traffic for your site? If the answer is yes, then you are in the right place. They say that content is king, but to truly drive traffic to your site, you need to create engaging content. However, what is precisely engaging content?
In this article, we will tell you what defines engaging content and how to create it. So that in the end, you could reach your target audience that much easier. Are you ready to start? Let's move on to the article!
What Is Engaging Content?
According to the Merriam-Webster dictionary, the definition of engaging is something that can draw favorable attention and interest. Therefore, engaging content is the kind of content which can reach your target audience through provided value.
In other words, you need to identify what is considered valuable by the target audience. You can start with finding out the common issues they’re facing, and try to solve them with your content. After all, a solution is a great value on its own.
Aside from solving the audience's problems, you should also present the solution well. It must be well-written, based on facts, and involve the audience's point of view so that they can relate better.
After all, after the reader finishes enjoying the content, they should gain something out of it, whether it is information, entertainment, or inspiration as long as it is valuable and relevant to the audience's problems.
How to Create Engaging Content
After discussing what defines engaging content. Let's talk about what methods you can use to make the content more engaging. We've compiled some of the ways which you can apply to your content below.
Use Catchy Headlines
Before even clicking on any sort of content, the headline should catch the attention of the reader first.
A research stated that instead of reading an entire article, 80% of readers only read the headline. It can be interpreted that most of the headlines are not compelling enough for the audience to click it in the first place.
You need to understand the core message of your content and put it in the headline so that the audience will get what they expect when they have a look at your content. Make sure to avoid misleading headlines at all cost.
Most content creators want to show an engaging headline. So, how to make it stand out more? Put yourself in the audience's shoes and consider whether the headline is compelling. You can also try some of these tips on your headline:
- Use Numbered List - Make a list out of your topic, such as: "7 Ways to Burn Calories"
- Get Personal - Make sure that the article is addressed to the audience. For instance: "Methods You Can Use to Lose Body Weight"
- Be Specific With the Topic - Make it straightforward so that the audience can understand the main topic. For example: "Healthy Traditional Recipes to Help You Maintain High Energy Levels"
- Build Curiosity - Draw your audience’s attention through an engaging question. For example: "Want to Burn Calories Fast at Home? Check These 7 Tips!"
Aside from great headlines, there is another factor to drive traffic to your site; It's the credibility of the content. If it brings engaging information which is not supported by valid data, the audience will consider it as an unreliable source.
Therefore, it's essential to make sure that all of the information within the content is based on reliable cited sources. Moreover, you can use statistics to make it more data-driven.
Showing credibility is not limited to the content creation process; you can also increase credibility through your site's domain name. Having a catchy and professional-looking domain name will trigger more traffic to come into the website.
Then, how to determine a catchy domain name which is relevant to your content and its brand? Try using a domain name generator, it will help you choose a suitable domain name for your site while checking its availability. You can check the list of great domain name generators in this Hostinger's post.
Make It Skimmable
If you want to make the content more digestible to the target audience, then you need to make it skimmable. In other words, you should break it down to the extent that it is easy to understand with barely a glance.
In what way does it make your content more engaging? The fact is that the average attention span of people is a mere eight seconds.
Therefore, it forces content creators to make content which can be understood by the audience in no time. Otherwise, the audience will wander to another site before they know it.
The best way to break down content to skimmable pieces is by making key sections in the form of subheadings. Make sure that each subheading only focuses on one idea.
You can also make use of lists to make the content more organized, whether it is with numbered lists or bullet points.
You should bring value to the audiences through your content. However, what exactly are their expectations of value when entering your site?
The first step is to find out what problems are they having. What is their daily struggle? What kind of solution do they need? What is the best approach to solving their problems? You need to answer these questions before creating content.
One of the tools you can use to discover the character of your target audience is Persona. It will show you essential aspects, such as the audience's interests, problems, and goals.
You can also provide better value by monitoring the competitors. Find out what value they don't provide but relevant to the audience, then provide it yourself in your content. Therefore, the audience will regard your content more comprehensive when it comes to problem solving.
Above all, always consider the target audience's point of view.
Add Visual Elements
Not only visual elements can make content more engaging, but it will also become easier to understand by your audience since a human brain can process visual information 60.000 times faster than text.
According to research from PRdaily, visual content also gets 94% more views than text-only content. It's a great deal considering that your aim is to drive more traffic.
There are plenty of visual elements which you can add to your content, such as:
- Charts, Graphs, and Diagrams
However, when you add visual elements, make sure they blend with the subject of your content. For example, if it’s an informative article, use visual elements that provide more information, such as infographics or charts.
Another way to make the content more engaging is through visual storytelling. Make the story revolve around the audience's problem and its solution.
If you're wondering how to create visually appealing content, then you should try Canva. It will help you create various type of visual elements such as infographics, posters, social media graphics, and video thumbnails. You can even create your brand's logo using Canva.
Utilize Social Media
You should also promote, not only create content to attract more traffic to your site.
There’s a number of social media platforms you can use to promote your content such as Facebook, Instagram, Linkedin, and Twitter. It's a no-brainer since the number of social media users worldwide in 2019 is 3.48 billion, and it's expected to keep on growing.
If you think that's not enough, you can add social media buttons to the actual content piece – using ShareThis is worth a shout.
Using social media platforms provides yet another advantage, which is direct interaction with the audience. This way, you can receive feedback and fine-tune your efforts. This would also increase the engagement rate.
Make sure to post in the right social media platform as well. For example, if your target audience is professionals in the IT field, then it might better to post to LinkedIn instead of Instagram.
Creating engaging content is essential to drive more traffic to a site. Aside from driving traffic, you can also make the audience engaged with your brand while providing them value at the same time.
In this article, we provided several tips to help you create and promote engaging content. Let's quickly recap:
- Put Catchy Headlines - to make the audience interested in actually clicking
- Show Credibility - by using valid references and a professional domain name
- Make It Skimmable - with subheadings, numbered lists, and bullet points
- Solve Problems - by identifying them first, then finding a solution
- Add Visual Elements - such as images, videos, and infographics to enrich the content with visual storytelling
- Utilize Social Media - to gain better exposure and engagement
Above all, don't forget to consider values in the target audience's point of view. Therefore, you can be sure that the content is not only engaging but also helpful for them.