YouTube was established back in 2005. Since then, it has amassed billions of active users. The platform receives 14.3 billion visitors a month and it’s the second most visited website in the world, after its parent company, Google.
With the stars in mind, it’s no surprise that the scope for success on YouTube is so big.
If you’ve always wanted to create online video content and share your passions with the world, all while making money from doing so, YouTube is the platform for you.
Or maybe you're starting a new business and want to boost brand awareness through video content. YouTube is a great way to expand your audience and share information about your products or services.
How to Create a YouTube Channel
It might seem complicated at first but creating a YouTube channel is relatively simple. Follow the key steps below to set up your channel and become a pro YouTuber.
Create an Account
The first and most obvious step that you need to take when you’re starting a YouTube channel is to create an account.
You can use your personal email address or a business email address to create your channel but it will need to be a Google email (Gmail) address.
Include lowercase and uppercase letters, numbers, and special characters to create a unique password. It should be difficult to guess so that nobody can access your YouTube channel except you.
Set Up Your Profile
Now you have created a YouTube account, it’s time to set up your profile. Use a YouTube banner template to create the artwork that will appear at the top of your profile.
Make sure it is unique and eye-catching so that your channel visitors remember it!
Add a profile picture, which can either be a selfie or a brand logo and include a short bio in the ‘about’ section of your channel.
Post Your First Few Videos
As far as setting up your YouTube channel goes, you’ve pretty much completed it at this stage. Now, you can post your first few videos. How exciting!
The type of videos that you post will depend on the audience you are trying to target. Make sure to focus on a specific niche so you establish yourself as a person of authority in your chosen area.
Aim to post at least three videos at once when you first publish any content. This way, you’re more likely to gain subscribers if people enjoyed one of your videos.
Conversely, if you post a video that does really well and gets lots of use but you have no other content on your channel, people may not want to subscribe to you.
Promote Your Channel
YouTube acts like a search engine, so if you include lots of keywords and key phrases in your video titles and descriptions, people will find your videos even if you don’t promote them.
However, if you want to maximize your YouTube success, you should also do some self-promotion.
Use social media to build an audience and promote your videos, and tell your friends and family about your channel so that they can show some love to your videos.