The first thing customers notice about a company is the way it represents itself. In the digital world, representation matters even more because companies don’t have boots on the ground to build trust with potential customers through face-to-face communication and network building. That’s where graphic designs, attractive visuals and intrinsic designs come-in to fill the gap.
In this article, we will discuss the user journey of someone who is looking for a Creative Graphic Design Agency for his business but doesn’t want to outsource the designs.
Since graphic designing is all about knowing everything about graphics, video creation, and other marketing collateral. You can outsource it or do you need an in-house graphic designer that can get the job done.
Outsource or In-house
Most graphic design firms prefer to keep graphic design unit in-house because they have full control over the type of graphics they want. Also, the graphic designers can directly interact with the top-level management and provide a better, more creative design in a short time.
On the other hand, outsourcing the design can help the company save costs, but this leads to more time and repetitions in work. So, what makes client decide either of the two? The answer is: It is the type of budget they have allocated to the project.
Note: You need to focus on your end goal here i.e. get a better design made in small budget. Now, if it is a long-term project and you can afford to hire a designer, go in-house, otherwise outsource the task to a company that can do the job well.
Estimated Budget for the Job
A graphic design isn’t just creating a banner or a visual design for the company. It is a philosophy. A concept that redefines how the firm operates, interacts, and works on its projects. The budget should include money for the tools, the services of graphic designers, and for research and development purposes as well.
Small companies usually have a budget in a few thousand dollars while multinationals have budgets in the hundreds of thousands of dollars. In fact, Pepsi redesigned its logo in 2009 for $1million. This is because brand recognition leads to more sales and help nurture potential customers - who knows it better than Pepsi!
As a matter of fact, Pepsi outsourced its logo to a third party. This is because it doesn’t have a separate department to design its logo. Also, it is better at doing what it already does - make and sell bottled Pepsi.
Narrow Down Your Search
Once you have started the search for a design agency to create your graphics design, run a search for them on social media, search engines, and also look for them in the local area. Most local businesses in New York are not registered online, so you can find their numbers on business listing websites and classifieds.
Check Samples & Past Work
How will you know what the company has to offer? Only its past work and previous design samples will tell that. It is better to evaluate the work of a company before you actually hire it for your project. If it doesn’t have the expertise, you will know that through its designs.
At the same time, if you are still unsure about whether you should hire it for your service or not, simply get it tested by having a small project done by it.
Most design agencies have also written case studies reflecting their approach towards a particular design. You can read these case studies of the graphic design agencies to understand how they carry out various tasks. The design these agencies create will reflect how they will work on bigger major projects of your company. The end goal is to get a design that reflect your brand persona, and that helps you create compelling and memorable experiences for your users.
Compare Agencies & Graphic Designers
Here are a few ways you can compare graphic designers and agencies.
- Check their past work and experience in the relevant industry. Graphic designers that are unaware about how your industry work will have a steep learning curve.
- While outsourcing tasks, find local designers that can do the work for less. Otherwise, get the outsourced tasks done from third world countries where labor costs are low. The freelancers in these companies will be more than happy to work on your project as well.
- Don’t forget to check out the ratings, responses of these design companies and agencies. No one can be more honest than the previous clients of a company.
- You can easily find most graphic design firms online through local searches and Google my business listing.
Make an Aware Decision
Remember one thing. Getting the best graphic design agency in New York isn’t as easy as it sounds. You can get a graphic design firm if you offer it the right price, but that doesn’t mean that the graphic design firm will offer the best service to you.
For that, you will have to try to test various companies and experiment again and again. As stated earlier, a better move is to always get tasks done in milestones. So that when you find that the graphic design agency is not providing a satisfactory result, you can always replace the design agency.