As a business owner, you want to grow your small business. However, building a bottom line, scaling operations, and getting more customers require investment in the right areas.
So, it’s no surprise why Customer Relationship Management (CRM) tools are an essential part of business growth. Having the right CRM tools for small business gives visibility and other advantages from every angle.
Growth is the biggest challenge for every small business owner, which involves more revenue, more employees and customers, and more exposure. The good thing is that CRM tools came into the scene.
Major Benefits of CRM Tools for Small Business
Before diving into the best CRM tools, let’s discuss first their significant benefits.
Contact organization provides you centralized information about your customers, suppliers, and more. With CRM, you can aggregate different contact information channels, including business cards, LinkedIn, emails, social media, among others.
CRM is a great help with regards to sales performance overview by way of different metrics like deals booked and all calls made. It also lets you improve sales processes, identify problems, and monitor every single piece of information coming in.
Customer segmentation allows the sales teams and digital marketers to personalize their efforts and break down the prospects into different groups. In return, they determine where to focus more.
CRM Tools For Small Businesses
If you are unsure which CRM tools to choose, check out the following options
Besides the free CRM software version, Hubspot also allows you to keep track of the company’s activities, such as company profiles, contacts, deal assignment, and tracking and data management in a detailed dashboard. Hubspot also offers integration options with Microsoft Dynamics, Shopify, and SalesForce.
- Website: www.hubspot.com
- Pricing: Free
This CRM software offers a personalized customer experience and speeds up the sales processes. It allows you to manage contacts while keeping track of all sales activities. You can use it for sending out email campaigns.
- Website: www.salesmate.io
- Pricing: Starts at $12 per user per month
Zoho offers sales signals, lead scoring, and website visitor tracking. Most of its advanced features are available in the enterprise and professional editions.
- Website: www.zoho.com
- Pricing: Free version; Standard ($12 per month), Professional ($20 per month), Enterprise ($35 per month), among others
Salesforce is one of the most widely used CRM tools today. The basic edition known as Lightning Essentials offers an advanced contact manager with follow-up reminders and email integration.
- Website: www.salesforce.com
- Pricing: Lightning Essentials ($25 per month per user), Lightning Professional ($75 per month per user), and more.
With Salesflare, you can pull up all the essential information automatically and keep them up-to-date. While it seems simple, it offers lots of features like sending personal email sequences.
- Website: www.salesflare.com
- Pricing: $30 per user per month
Agile CRM is known for its exciting set of features, such as reports via email, drag-and-drop marketing automation, and custom appointments. The software supports API-powered integration, an extensive plugin library, widgets, and more.
- Website: www.agilecrm.com
- Pricing: Free up to ten users; Starter Package ($14.99 per user per month)]
Using Freshsales allows you to capture site visitors and sales leads automatically and group them according to their site engagement. You can even assign them to the right sales team member.
- Website: www.freshworks.com
- Pricing: Growing Team package ($26 per user per month)
Capsule CRM is an easy-to-use CRM tool that allows you to track sales and relationship pipelines. You can use it on mobile and desktop. The user interface is divided into different groups, including cases, calendars and tasks, sales pipeline, people and organization, and dashboard.
- Website: www.capsulecrm.com
- Pricing: Free package for up to two users; Professional package (₤12 per user per month)
Microsoft Dynamics 365
With Microsoft Dynamics 365, you can have an all-in-one platform for marketing and sales. You can extend it with other Microsoft products.
- Website: Dynamics.microsoft.com
- Pricing: Various licenses and modules
If you want a custom sales pipeline, Base CRM is the right choice for you. The CRM tool allows you to use a sales tracking solution so that you can customize the sales stages with ease. You can also add records, collaborators, and leads to sales deals in your sales pipeline area.
- Website: www.getbase.com
- Pricing: Starts at $45 per user per month
Are you a Gmail enthusiast? If so, Streak is perfect for you. This CRM tool is ideal for a smaller team and makes it easy for them to send mass emails, schedule emails, track views and create separate email threads.
- Website: www.streak.com
- Pricing: Starts at $49 per user per month
ConvergeHub allows you to store contact lists, manage sales activities, and design campaigns. This cloud-based CRM software includes marketing automation modules and built-in SalesForce automation.
- Website: www.convergehub.com
- Pricing: Starter package ($9 per user per month); Premium package ($59 per user per month)
SugarCRM provides customer experience solutions that allow you to create a simple, consistent experience. You can use and customize this CRM tool and enables you to automate workflows.
- Website: www.sugarcrm.com
- Pricing: Sugar Professional (40 per user per month with minimum ten users)
vTiger CRM offers excellent deals about project and inventory management, email marketing, and sales automation. You can also take advantage of the web-to-CRM forms, which you can use for capturing relevant contact information and prioritize this information.
- Website: www.vtiger.com
- Pricing: Starts at $30 per user per month
For a combined social media interactions, emails, and contacts, you can opt for Nimble CRM. It comes in an easy-to-use interface that provides a to-do list and shows the key or top deals. It features a rules engine that helps you predict relevant contacts and activities according to the user behavior.
- Website: www.nimble.com
- Pricing: Starts at $9 per user per month
CRM tools offer lots of advantages for small businesses, from determining the pain points to growing your target audience scope. Choosing the best CRM tool for your business needs may require a little comparison shopping, but it’s a sure thing that you will find the right one.