Benefits of One Page Website

Did you know that there’s an emerging trend that divides the digital industry? If not, it’s the one-page web design. Let’s find out why more and more organizations switch to a one-page website.

Most websites require comprehensive navigation, multiple pages, and elaborate and expansive structures. However, successful websites only come in a single page when generating conversions.

Working the same as a landing page, a one-page website contains everything relevant to a product or service even without clicking elsewhere. This kind of site allows you to create a linear narrative, leading all site visitors through the conversion funnel.

One-Page Website Overview

Unlike a landing page devoted to a specific topic like a product or service, a one page-page is like a whole site on a single page. Meaning, everything you want to spread out across different pages like image galleries, contact details, product specification, and business information can be in one place.

Why Create A One-Page Website?

For sure, you are now curious how your business will benefit from creating a one-page site. To feed your curiosity, below are the key benefits of a one-page website in addition to easier to develop and manage.

Improved User Engagement

Internet users’ patience and attention span have been shorter. In fact, a site visitor stays on a web page for only 15 seconds. So, it is best to get your message sooner.

When you build a free one-page website, you can condense all of the essential information onto a single page. Then, expect to retain the fickle visitors’ interest more easily. Beware that user engagement is challenging if your site has multiple pages.

Easier Navigation

A one-page website is about simplicity. The simplicity of a one-page site makes the user experience very straightforward. Users are less likely to get lost when navigating a website.

Most one-page websites come on a menu found at the top of the page. That is the case if the page has multiple parts or is lengthy. As a result, web page users can jump to the page portion they desire to look at directly.

Tells a Story Easier

Once you structure a one-page website well, controlling the order in which web page users will consume the information is a lot easier than on a multi-page website.

Most users jump from one page to another. In return, they might miss a content that is essential in the conversion process. As you switch to a one-page web design, you can easily direct site visitors into the conversion path.

More Mobile-friendly

With a one-page site, you can expect more mobile-friendliness. You can give users a better experience navigating your site.

A one-page website is just the same as a social media platform, where users can scroll on a single page when viewing content. Since everything is available on one page, you can bring convenience to the users.

More Affordable

While you may encounter some extra time and effort regarding the single-page site’s layout, it is more affordable to create and maintain.

A multi-page site will take plenty of hours or even days to build and design. However, a one-page website could only take 10-15 hours. In case you are in a hurry to create a site, you must stay away from a more complex site. Instead, go for a one-page site for a more affordable option.

Easy Ways to Create A One-Page Site

Now that you know the benefits of building a one-page site, next is to learn how to create one. Let’s get started!

Creating a Strong Narrative

Whether your website is for you, a business, a brand, a person, or a product, ensure to consider the story you want to tell to your audience. A one-page site acts as a conversion channel as you build desire and awareness at the top.

Adding an Eye-Catching Header

First impressions are no doubt important in a business website. If you fail to catch your site visitors’ attention, they will end up bouncing off your site. So, it is best to have an attention-grabbing header section on your one-page site.

When you create a strong header, you can make site visitors keep scrolling. Then, ensure to combine it with an attractive and high-quality image.

Adding an Eye-Catching Header

First impressions are no doubt important in a business website. If you fail to catch your site visitors’ attention, they will end up bouncing off your site. So, it is best to have an attention-grabbing header section on your one-page site.

When you create a strong header, you can make site visitors keep scrolling. Then, ensure to combine it with an attractive and high-quality image.

Display Products or Services

Use the space in your single page well to showcase your products or services clearly. For instance, freelance web designers can highlight their previous projects and design skills.

One of the best ways to showcase your products or services on a one-page site is by including visuals like images and videos. You can try using dynamic elements that can change when users scroll to add extra flair while making the entire experience more fun.

Including Human Elements

While showing off your accomplishments and work, you also need to include human elements. You can have a section about you or your team. Showing off your past and current clients is also an excellent idea.

Including some clients’ testimonials will help make your website more personal and trustworthy. Most site visitors tend to get in touch when they have ideas about the people behind the brand.

Implementing a Contact Form

Make the process of asking a question or inquiring about your products or services as easy for the users as possible. You can choose from various tools dedicated to implementing a great contact form for a one-page site.

In a one-page mindset, it is essential to keep the contact form short and precise. Ensure only to include the essential elements, including the client’s name and email address. Do not forget a brief message in the form.

Conclusion

Most of the time, less is more. Some websites may need multiple pages so that they can function properly. However, a one-page site may provide you more advantages than multi-pages. That is because it can generate more conversions while presenting your brand or business in a clear and attention-grabbing way.

So, if you want to improve conversion and the functionality of your website, do not hesitate to consider a one-page web design.