In this article we will show you the solution of google analytics plugin for WordPress, understanding how your target audience interacts with one’s website is critical to your success.

Analyzing your traffic statistics, which Google Analytics can provide for free, will give you a much better understanding of your audience.

Google Analytics 4 properties will need to be created from scratch after the sunset date.

You can, however, begin sending information into GA4 while still utilizing Universal Analytics today.

Because once Universal Analytics closes, you'll have historical data in Google Analytics 4 for comparing and analyzing.

Instead of manually inputting the tracking code in and out of your files, you can use a plugin to connect your WordPress site to Google Analytics.

In order to accomplish this, MonsterInsights provides a plugin called Google Analytics for WordPress.

Make sure to visit the developer's page whenever you're considering a new plugin to see if they're still trying to maintain the plugin with the latest update.

Step By Step Guide On Google Analytics Plugin For WordPress :-

1. First, we'll go about why Google Analytics is significant and how it might help your website grow.
2. Afterward, we will show you how to subscribe to and install Google Analytics on a WordPress website.
3. Sign up for Google Analytics on the site. Users can begin by visiting the website and pressing the 'Quick started ' toggle.
4. Then you'll be required to sign in along with your Google account. Because you can't sign in if you don't have a Google or Gmail account.
5. After getting signed in together with your Gmail account, users would be taken to a welcome screen comparable to the one shown below.
6. This is the place where you'll connect your Gmail account to Google AdWords. Go forward and press the 'Begin measuring' button.
7. Following that, you will also be prompted to enter an account name. One such name will be utilized internally, therefore it can be anything related to the name the company.
8. Google Analytics would also be showing a number of options for communicating account data. You can decide how your Google Analytics information is shared using these options. If somehow the previous versions are left alone, users can move to the next step.
9. Users must create a Google Business intelligence possessions on the previous example.
10. It's their most recent version, which allows you to track both their website and mobile apps from a single account. In addition, additional features, metrics, and a new report interface are included.

Conclusion :-

Google Analytics 4 properties will need to be created from scratch after the sunset date.

You can, however, begin sending information into GA4 while still utilizing Universal Analytics today.

Because once Universal Analytics closes, you'll have historical data in Google Analytics 4 for comparing and analysing.

I hope this article on google analytics plugin for WordPress helps you and the steps and method mentioned above are easy to follow and implement.